We all have internal compasses to navigate ourselves through the complexities of life.
Some call these values or principles. Without them, we are lost.

These are ours.

They are at the heart of everything we do. And we mean, everything.

Collaborate and co-create together.
Never deviate from scientific data. But make it easy to understand.
Optimize all resources, with effective altruism in mind.
Be persistently hopeful.
Always use the power of storytelling, design, and inspiration.
Focus on small changes and thrive to collate them to create larger shifts.

And of course the musts. Diversity, integrity sustainability, and transparency.